MedSuite, LLC | Knoxville, Tennessee | Dec 2022 – Present
Lead a comprehensive marketing program across a portfolio of SaaS companies, generating a 30% uptick in lead generation by harnessing SEO, SEM, and targeted social media strategies. Crafted content strategies focused on user pain points, driving enhanced digital engagement and customer journey experiences.
- Championed data analytics and KPI tracking via HubSpot, optimizing campaign performance.
- Executed successful geographical market expansion by analyzing market gaps and tailoring entry strategies.
- Forged and managed pivotal relationships with outsourced firms to deliver high-quality marketing solutions aligned with internal objectives.
- Innovated lead capture and nurturing tools, advancing the lead qualification process.
- Cultivated a marketing team, promoting a culture of excellence and cross-departmental unity.
SASE Company | Knoxville, Tennessee | April 2020 – October 2022
Crafted a digital-first marketing strategy, delivering a 90% surge in lead generation and a direct contribution to $12M in sales over two years. Managed a substantial budget and a diversified team, ensuring alignment with multi-channel sales efforts and brand objectives.
- Spearheaded digital and traditional marketing initiatives, driving a significant increase in market share and customer base.
- Coordinated and executed trade shows, producing $4M in trackable sales annually.
Diamatic, Inc. | San Diego, California | March 2017 – January 2020
Developed a multi-faceted marketing strategy, propelling brand recognition and consumer education, thus fostering robust lead generation. Directed the launch of an e-commerce site, achieving a $2M revenue increase.
- Orchestrated a lead generation-focused inbound marketing program, bolstering sales by $4M in its inaugural year.
DIRECTOR OF MARKETING COMMUNICATIONS
HTC, Inc. | Knoxville, Tennessee | February 2015 – January 2017
Formulated and deployed a marketing strategy for the North American sector, significantly lifting brand preference and supporting the largest product launch in company history, resulting in an $8M revenue increase.
- Managed a dynamic marketing team and a $1M budget, leading substantial sales growth through innovative digital marketing tactics
DIRECTOR OF MARKETING & DIGITAL INITIATIVES
Appalachian Underwriters, Inc. | Oak Ridge, Tennessee | March 2013 – January 2015
Engineered and executed a turnaround marketing strategy, revitalizing the brand and amplifying agent appointments by 18%. Served as the lead web developer, enhancing online presence and sales infrastructure.
- Ignited a 50% expansion in email marketing, significantly impacting the company’s sales trajectory.
VICE PRESIDENT OF DIGITAL PROGRAMS
MediaBlox | Knoxville, Tennessee | January 2011 – November 2013
Orchestrated the development and launch of a new division, guiding it to an impressive $8M in revenue within two years. Oversaw operational staff and developed innovative digital marketing campaigns for a diverse client base.
The Rush Fitness | Knoxville, Tennessee | January 2009– January 2011
- Developed a marketing strategy to drive new enrollments and supported sales efforts for individual clubs.
- Designed and implemented brand identity and marketing campaign for new supplement line that resulted in over $300K in revenue in the first month of launch.
- Managed an annual advertising budget of $1.4M.
- Launched 3 club opening successfully on-time and under budget.
- Developed and launched programs ranging from print advertising design, outdoor billboard advertising, point-of-sale design, promotional items, print collateral, product packaging design, web design and management, event planning, and media buying.
VICE PRESIDENT OF MARKETING
MQ Enterprises | Knoxville, Tennessee | January 2006– October 2008
Developed a marketing strategy to drive new enrollments, increase brand awareness and establish the company’s identity.
- Drove consultant enrollment to over 3,000 consultants resulting in sales of $10M annually.
- Successfully launched over 100 different products across 6 different lines.
- Developed the company’s ecommerce ordering system with 3-tier affiliate tracking capabilities in under 2 months and under budget.
- Managed a team of two direct reports and numerous third-party vendors.
- Responsible for digital marketing activities that included ecommerce website development and design, video production, and email marketing
- Responsible for traditional marketing activities that included catalog design, product packaging design, and brand and identity design.